Everything is going to be oK

For the 2024 D&AD New Blood Awards I partnered with Mikaela Cohen to create a campaign for Kraft Mac and Cheese to reinvent themselves. Marketing themselves specifically to Gen Z and Millenials who have begun choosing other mac and cheese brands over the timeless Kraft Mac and Cheese Brand. With the slogan everything is going to be oK, we want to remind consumers that they might have forgotten about us but we did not forget about you!

In collaboration with Mikaela Cohen

With nostalgia in the back of their minds, a majority of Millennials and Gen Z look back upon their childhood and wish they could go back to a time when life was simple. We're older now, and navigating some of life's hardest moments like graduating high school or college, securing jobs in the workforce, or moving away from home. Whatever your circumstance, somedays you just want to feel like a kid again.

We created out-of-home mockups, a social media campaign, and a new product called Mac Mail. By using light-hearted, relatable copy and fun graphics we aimed to appeal to Gen Z and Millenials who are currently navigating some of life's biggest milestones to let them know everything is going to be oK.

Mac Mail was our main deliverable. We created a wireframe on Figma to allow the Kraft team to visualize what this new addition would look like in its intended use.

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